With Ironwood’s successful launch of LINZESS and its commitment to strengthen the clinical profile of Constella, the treatment for gastrointestinal illnesses, Ironwood’s marketing needs were expanding. R E Dinneen was retained to design facilities for a newly formed marketing group who would exclusively concentrate on this new drug.
Ironwood examined the groups work strategy and specialized needs and wanted an environment which would support team collaboration, and a staff which was on the road the much of the time. The goal was maximum flexibility for both individuals and teams. With about 1/3 of the group being mobile, unassigned hotelling, touchdown spaces and huddle rooms would replace many cubicles and private offices. The result was a plan which supports people working in both the physical and virtual space, which accommodates telepresence and HD videoconferencing. At the center of the space is a café forming a central, social hub. With a clear vision from leadership, employees have been given the opportunity to share in developing the way the space – critical to the projects success.